Ever been wine tasting? If you do you will most likely stay in a general area of about thirty miles of a square radius. Tasting rooms, and wine bars tend to huddle together. It’s good for business, and keeps them close to production, lowering the cost of production to sales all together. It also makes the customer feel closer to the owners, as well as the product, giving the consumer the feeling of for a moment being involved.
When wine tasting, it is traditional to be served a flight prepared by the winemaker or owner of the business. If the bar back feels the customer may buy more, they may go off flight. There are a variety of terms used when being served in a tasting room. Terms that are proudly used are awards, metals, and rankings.
Many winemakers will enter they wines into competitions to boost sales by showing that their wine was able to pass a wine judge panel. There are many different types of wine, so of course there are many different prestigious awards and ratings that a winery can enter into.
Now how do the win? There are extensive ways to win medals and certificates.
A popular set of contests in the state of California is with the San Francisco Chronicle Wine Competition. There, a wine maker can enter wine by quality of clarity, texture, smell, color, tannins, flavor, public opinion, best of class, and etc.
What is the hundred point rating system?
The rating system that most critics follow is based on the standard that Robert Parker established which is used by The Wine Advocate. Robert Parker is a very notable person to the current wine world being that he has changed how the consumer will purchase wine based on the hundred point scale. Anything over 90 points is worth looking at, and anything over 95 is perfect for any consumer. This point based scale is not only used on American wines now but on wines from other countries as well. This basic point system has dumbed down wine for the average consumer making it easier to point out something worth drinking. Historically you had to know more about wine, but now there are companies that hire sommeliers to come taste and rate wines from all over the world as well as give extensive reviews.
The United States is becoming exceedingly well versed in wine from coast to coast. Companies are not only competing with Europe history and strength in the business, but with their fellow country men, and next door neighbors. Competing in wine is diverse as well as simple. California is not the only state bearing wine, or creating competitions. The Wine Institute is an online guide to wine filled with information on wine making, statistics, videos, and guide to wine. The Wine Institute also has a extensive list of competitions that wine makers can enter into.
Next time you take a wine tour, or go tasting, ask the attendant about their awards, and achievements They will be proud to tell you about their wines success, and how it came about.